To provide effective and efficient services through implementation of its comprehensive development programs focusing on agro-industrial productivity, investment and tourism promotions, revenue enhancement and human capacity development towards a safe, resilient and progressive Marcelinean community.

“Captivating San Marcelino! A leading eco-tourism and Agro-industrial based municipality in Zambales, in an ecologically-balanced, safe and resilient community supported by God-fearing and healthy citizens sustained by a diversified economy through effective and efficient governance.”

Attaining and ensuring gender-responsive local governance through the development and implementation of Gender and Development (GAD) related laws, policies and programs which are important aspect of gender-responsive good governance. More importantly, the LGUs’ role in localizing these policies and programs is a crucial element in its successful implementation and in making local governance gender-responsive.